OUR TEAM

Zag Sharif | Principal Optometrist

Zag has been resident with us since 2006. He has a specialist interest in the development of children’s vision and Diabetic Eye Disease (both his parents are diabetic!). He was accredited for Diabetic Eye Disease screening in 2007 and since then his further training has meant we are also part of a local Glaucoma and Cataract scheme, with strong links to local eye hospitals, namely RVI Newcastle & Sunderland Eye Infirmary. His expertise, ambition, approach to patient care and commitment to his work has been a major factor in our success & growth.

Amy
Head of Operations & HR

Janine
Manager

Derek
Assistant Manager

Victoria
Dispenser

Matthew
Optometrist

Alex
Lab Technician

Sarah
Head of Business Development

Jacqueline
Dispenser

Gary
Dispenser

William
Lab Technician

Emma
Lab Technician

Ian
Lab Technician

Matthew
Assistant Lab Manager

David
Lab Technician

Malcolm
Optometrist

Johann
Admin & Logistics

Craig
Lab Manager

Paul
Lab Technician

Connor
Administrator

We provide a quality service for our patients including:
Local Eye Hospital

We work closely with Local Eye Hospitals and are able to make up spectacles to high prescriptions on the same day.

Suppliers to the Optical Industry

We manufacture lenses onsite and supply other Opticians with lenses and frames… so needless to say, we are very competitive.

An Experienced Team

Our core front team have been with us for several years and have a wealth of experience and knowledge to cater for your individual eyecare needs.

Pain-free Glaucoma Tests

No more “Puff of Air” (Glaucoma test) – our new quick and painless method ensures complete patient comfort. Watch a video about this here.

Instore Laboratory

We benefit from an instore manufacturing lab and so are able to make up most glasses (including bifocals & varifocals) in the same day. Customised Rimless glazing is carried out onsite too.

A Proudly Independent Company

We are Independent and so are not tied to anyone. Our flexibility allows us to source the best products at the best prices and offer our patients great value for money.

Continuity of Care

Our Principal Optometrist, Mr Zag Sharif, has been resident with us since 2006. He was accredited for Diabetic Eye Disease screening in 2007 and since then his further training has meant we are also part of a local Glaucoma and Cataract scheme, with strong links to local eye hospitals, namely RVI Newcastle & Sunderland Eye Infirmary. His expertise and commitment to his work has been a major factor in our growth.

State-of-the-art Equipment

Used both for the eye examination and in the production of spectacles, we invest heavily in the latest equipment, allowing us to deliver the highest level of clinical care to our patients. Our commitment to clinical excellence allows us to offer digital retinal photography complimentary to all patients.

Children’s Eyecare

Our Principal Optometrist has a specialist interest in the development of children’s vision and so we’re proud of having the best range of glasses and giving our little friends the best service. We work closely with Local Eye Hospitals and are able to make up spectacles to high prescriptions on the same day. All children’s glasses are free of charge, including character designers, such as Frozen & Minions.